For those unaware, Shuffler.fm is an Amsterdam-based startup founded by Tim Heineke of Twones and Tone.fm. The service’s goal is to aggregate music from around the Web based on genre. Previously, users visiting Shuffler’s homepage would simply pick a genre of their choice, like Indie, Electronic, Hip-hop, Folk, etc., in order to play tracks from music blogs around the Web. The tracks are pulled from a curated list of music blogs, categorized using Last.fm’s API, then filed accordingly.
Today, Shuffler’s Web users will have access to a few more options, including the ability to play a favorite blog as a continuous mix, a search function for finding favorite artists and blogs and a personalized music channel built by favoriting individual tracks and blogs.
In addition, music blogs can now set up their own accounts at blogs.shuffler.com. These blogs will offer special features designed for the service, like a “Play this Blog” button which launches that blog’s own channel.
All the new features will launch today, at approximately 12 PM EST.
iPad App Coming Soon
We also got a sneak peak at the upcoming Shuffler.fm iPad application, which brings the Shuffler.fm experience to the touchscreen. The ability to navigate through touches and swipes brings back a feeling reminiscent of flipping through album covers and tearing into liner notes, we found.
As you can see from the images, the Shuffler iPad app is very similar to the Web version, in that you also pick a genre and surf through blogs. But on the iPad, the app offers a more simplified feature set. Besides the standard play/pause controls and volume button, there’s just a favoriting button and sharing feature, which keeps the interface uncluttered and easy-t0-use.
The experience of using Shuffler.fm on the tablet is less akin to StumbleUpon, and more like a Flipboard for music, as it provides that casual, “lean-back” consumption experience the iPad is known for.
The iPad app will be out in just a couple of weeks, Heineke says, depending on how quickly Apple reviews it. We’re certainly looking forward to its launch.